CEO and Creative in Los Angeles, California
Heidi Luerra is the Founder & CEO of the largest indie arts organization in the world, RAW:natural born artists.
RAW's mission is to provide tools, resources, education and exposure to independent artists in all creative genres (film, fashion, music, visual art, beauty, performance art, photography, craft, tech & accessories).
As a creative herself, Heidi has owned her own fashion line, production company and has consulted with emerging brands in fashion, music and art for over 15 years in the Los Angeles area.
Heidi has a passion for human expression and believes creativity can change the world. She considers artists being seen, heard and loved a true and necessary justice to the culture of all communities. She roots for the underdog and believes her mission is to ensure smaller voices are heard.
RAW: natural born artists was launched in 2009 in downtown Los Angeles. Currently, RAW showcases artists in over 75 cities across the U.S, Australia, Canada, U.K. & Mexico.
As a young female CEO Heidi oversees 65 full-time team members at RAW's headquarters in Los Angeles. RAW also has offices in Toronto and Sydney where the brand has been syndicated internationally.
Learn More: www.RAWartists.org